Steve Peters does an amazing job of capturing the current state of transmedia definition, and ends his blog with a request:  “stop using transmedia as a noun…”

I agree and will comply with Steve’s request!

Transmedia as a noun is too broad and unwieldy.  Rather than communicating a concept or intent it actually obfuscates and “un-defines”.  However,   when used as an adjective it brings focus and clarity.

Here is why transmedia as an adjective feels so right:

Transmedia marketing – marketing a brand/business across multiple platforms and media

Transmedia storytelling – telling a story across multiple platforms and media

Transmedia franchising – distributing a story across multiple platforms and media

Ba-da-bing: point made.

Here is a link to Steve’s full article.  It’s well worth reading: http://www.stevepeters.org/2011/05/18/what-the-hell-is-transmedia/