Steve Peters does an amazing job of capturing the current state of transmedia definition, and ends his blog with a request: “stop using transmedia as a noun…”
I agree and will comply with Steve’s request!
Transmedia as a noun is too broad and unwieldy. Rather than communicating a concept or intent it actually obfuscates and “un-defines”. However, when used as an adjective it brings focus and clarity.
Here is why transmedia as an adjective feels so right:
Transmedia marketing – marketing a brand/business across multiple platforms and media
Transmedia storytelling – telling a story across multiple platforms and media
Transmedia franchising – distributing a story across multiple platforms and media
Ba-da-bing: point made.
Here is a link to Steve’s full article. It’s well worth reading: http://www.stevepeters.org/2011/05/18/what-the-hell-is-transmedia/