I love this blog regarding marketing disciplines: http://apowerpoint.blogspot.com/2009/06/10-marketing-disciplines-defined.html. The blogger – Anthony – categorizes and defines 10 marketing disciplines (e.g., social media marketing, email marketing, etc…)
I appreciate his pithy definitions and basically agree with his view of these activities as “disciplines” which leads to the obvious question: is transmedia marketing another marketing discipline?
The answer is “no, unh-un, not a chance”
Transmedia marketing is a philosophy (view or theory) that unifies and creates the underlying framework that enables the addition and rapid iteration of new marketing disciplines: marketing strategy, organizational structure, operational workflows and marketing metrics.
To think of transmedia marketing as just another discipline misses the point of calling it “trans” – meaning it goes across all media. Transmedia marketing is about breaking down the silos, not adding another one.