Is Conan O’Brien a Transmedia Entertainer?

I think Conan O’Brien is high-larious – often laugh- out-loud, snorting thru my nose kinda stuff – and his Team Coco concept is brilliant.  The question I have is: is this transmedia entertainment?

1) If we all agree that “transmedia” is an adjective.

2) And, we all agree that “transmedia” is not the same as franchises, sequels etc… (see wikipedia’s def of transmedia):  Transmedia storytelling (also known as Multiplatform Storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchises,[1] sequels or adaptations.

3) Then we apply these concepts to Conan’s entertaining universe: Conan provides a single entertaining experience across multiple formats and platforms (see examples below)

Old Media

New Media
  • Web:  http://teamcoco.com/ – includes behind the scene and other content not found any other place
Social Media / Games
  • Very active on twitter & facebook – both broadcasting and responding
  • He hasn’t created an ARG or developed a “studio” zynga’s castleville

Then, can we agree that Conan is a transmedia entertainer?

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