Last week, I was sitting in my chair watching Season 1 of “The Killing” on my iPad.
My husband asked “what ya doin’?” as he walked past me. When I responded “watching TV”, it dawned on me how ludicrous the response was – but how typical. Most people (myself included) when asked “what ya doin” respond with “going to a movie, watching TV, reading a book, surfing YouTube”. We use the technology or platform to describe the content we are consuming.
Similar to the days when we stopped calling automobiles “horse drawn carriages”, we are in the process of transcribing new ways of defining content without our historic, platform based context. Which leads to the question – how will we describe content consumption when screens are ubiquitous? Two ways I currently see this evolving are:
1) Branded content. Instead of naming the platform we name the content, as in “I’m watching The Killing” or “I’m reading The Help”
2) Re-purposing existing platform terms. I already see this on Amazon: new movies available for purchase or rent are called “movies”, while movies that have devolved into the “Prime” membership are called “videos”.
3) New terms. I know they are out there, but I haven’t seen them all: webisodes, v-blogs, web tv…
Personally – I hope we go to branded content, since this sparks lots of conversation and promotes the story, not the platform.
What do you think?