Innovation Methods Mapping

See on Scoop.ittransmedia marketing: storytelling for business, art and education

This is a preview version of the Innovation Methods Mapping Book. Copyright OPEN Innovation Consortium & Humantific. This book will soon be published.

Tina Stock‘s insight:

I have been a fan of triz for many years, so I’m excited to find an overview and analysis of multiple innovation techniques under a single umbrella.  Definitely worth the time.

 

And – I gotta say – I LOVE the facility of this e-book.  From a market-eer perspective, it has a coolness factor that is worthy of mention.

 

Hmmmmm – good content AND engaging delivery.  Sounds like marketing nirvana to me.

 

Tina

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