Data Management in the Magical World of Transmedia

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I just read a great article on the challenges of data management for Transmedia.  The articled touched on the need to track both for story continuity and for ongoing story development and optimization.  Here is an excerpt from the article:

” While transmedia is a great avenue for entertainment franchises looking to capitalize on new technology, content creators will need to take inventory on how they are keeping the generated content in synch across multiple platforms. Not only does the content created by developers need to be effectively managed, but these types of projects also produce large sets of consumer data.  With the expectation of active participants, content creators need to address subscription management and location challenges to deliver a more seamless user experience.[transmediacoalition.com].

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