The Confluence of Marketing and Entertainment

Thought I’d share this great article from Simon Pont, published in business2community.com.

In the article Simon makes a case for using brands as “entry-points into story worlds.”  In effect, he is addressing a very interesting confluence between the entertainment/art community and the marketing community.

As we all know, the business models in the entertainment/art community are rapidly evolving from a tightly controlled hierarchy with regulated channels to a free-for-all where artists are going straight to the audience, and the audience is increasingly fractured and dispersed.

Likewise, marketers are trying to evolve from a disruptive voice to an integrated voice.

Removing the artificial barriers of “product placement” and “branded content” creates a landscape where creators and brands create something greater than the sum of the parts.

Nice!

Click here to read his article “Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond” www.business2community.com

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