Thought I’d share this great article from Simon Pont, published in business2community.com.
In the article Simon makes a case for using brands as “entry-points into story worlds.” In effect, he is addressing a very interesting confluence between the entertainment/art community and the marketing community.
As we all know, the business models in the entertainment/art community are rapidly evolving from a tightly controlled hierarchy with regulated channels to a free-for-all where artists are going straight to the audience, and the audience is increasingly fractured and dispersed.
Likewise, marketers are trying to evolve from a disruptive voice to an integrated voice.
Removing the artificial barriers of “product placement” and “branded content” creates a landscape where creators and brands create something greater than the sum of the parts.
Click here to read his article “Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond” www.business2community.com