I’m a professional marketeer, creative generalist, serial learner, story fiend and closet geek.  This blog is dedicated to exploring, defining and developing the emerging art of transmedia marketing.   Does transmedia marketing reea-a-lly need defined?  Is this new, or just a spin on the old? Are we heading in the right direction?  Grab a cup o’ joe, pull up a chair to the table and join the discussion!