The following presentation is from posterscope (http://www.posterscope.com/)
Yep – it’s kinda long, but well worth taking the time to read. They did an awesome job of visually representing what is happening in the world of Digital-Out-Of-Home. Best part (imho) is the re-definition of a screen: basically, projectors allow you to turn anything into a screen.
And, can an argument be made that providing a digital overlay on a physical item is basically creating augmented reality? Me thinks so.
Transmedia marketing in the physical world with digital overlays, NFC, QR codes, Location Based Services, and the list goes on…. This is a great time to be a marketeer.
(click on this link if Slideshare is being funky: http://www.slideshare.net/Posterscope/guide-to-convergent-outofhome)