A Guide to Convergent Out Of Home

The following presentation is from posterscope (http://www.posterscope.com/)

Yep – it’s kinda long, but well worth taking the time to read.  They did an awesome job of visually representing what is happening in the world of Digital-Out-Of-Home.  Best part (imho) is the re-definition of a screen: basically, projectors allow you to turn anything into a screen.

And, can an argument be made that providing a digital overlay on a physical item is basically creating augmented reality? Me thinks so.

Transmedia marketing in the physical world with digital overlays, NFC, QR codes, Location Based Services, and the list goes on….   This is a great time to be a marketeer.

(click on this link if Slideshare is being funky:  http://www.slideshare.net/Posterscope/guide-to-convergent-outofhome)

Game of Thrones Transmedia Case Study – PT 1: The Essence

Although this video does a great job describing/demonstrating/promoting the transmedia campaign.  I found the following excerpt to be the most enlightening on HOW this was done:

“The first task was to try to reduce the story to its essence—no small task for a series with 19 main characters and dozens of supporting characters from seven royal and noble families and a half-dozen other groups. He managed to get it down to “the power struggles and secret liaisons of dynastic families vying for control of a mythical kingdom”—not quite as pithy as The Sopranos in Middle Earth,” which is how one of the screenwriters described it, but still not bad.”   http://www.deepmediaonline.com/deepmedia/2012/01/and-the-final-lesson-from-game-of-thrones-is-always-support-the-bottom.html

Reducing the story to it’s essence …

This holds true in all transmedia marketing exercises – reduce the story, the value proposition, the brand promise the … whatever … to it’s essence.