Last year I had the opportunity of sharing the “Practical Marketing” framework with thousands of small businesses during SBA’s Small Business week.
I developed this framework specifically for small business owners who need to grow their business, but have no time to fuss with ridiculously complex marketing principles.
I wanted to call it “The Cut-the-Crap Marketing Guide”, but our branding team didn’t think that was in alignment with our brand identity :-).
This week I was reminded (again!) of how some marketers are brilliant at obfuscating simple ideas and concepts under layers of spin and jargon in order to justify costs, pet projects or (in some cases) lack of true understanding – literally demonstrating the quote from Albert Einstein “If you can‘t explain it simply, you don‘t understand it well enough.” My thought for the week: it’s marketing, not physics – keep it simple.